Daniel Butterfield is a Search Engine Optimization professional with two years experience at an agency ranking clients, three years of experience as SEO Lead, Subject Matter Expert, and Performance Analyst for Telus, Canada’s 21st largest corporation, and experience consulting with small businesses to develop SEO strategies for their new websites.
Experienced at:
- High-level SEO Strategy Based on Organizational Requirements
- Technical SEO and Site Architecture
- Strategic Keyword Research and Delivering Conversions
- Brand-based Content Strategy
- Link-Building, Off-Site Optimization and Driving Rankings
- On-Page Optimization
- Analytics Benchmarking, Reporting, and Dashboard Construction
Professional Experience & Education
SEO Analyst & Consultant – Freelance – Jan 2021-present
Performed SEO audits, keyword research, and strategy development for small business clients, including a construction crane supplier and a horse racing podcast & news website, providing easy-to-follow recommendations.
Sr. Performance Analyst, SEO – TELUS – Jul 2013-Sep 2016
- Provided guidance to digital marketing teams and web development team
- Evangelized SEO throughout the organization
- Led training sessions on SEO best practices
- Developed guidelines for UX, development, and copywriting teams
- Researched keywords for over 300 web pages
- Solved several major technical problems where search-crawler access was restricted
- Created and managed the development of a dedicated Holiday Sales landing page:
– 177% YOY increase in organic search visits
– 500% YOY increase in traffic from searches for “boxing week” or “boxing day”
– 400% YOY increase in Home Services orders from organic search - Created iPhone pre-launch page strategy to capture Paid Search traffic and get a head-start on new page indexing
Sr. SEO Specialist and Link Ninja – Search Engine People – Sep 2011-Jul 2013
- Responded to client needs and requests under tight timelines
- Boosted and maintained search engine rankings for up to 45 clients; 2/3 of clients reached Google page one for targeted keywords
- Optimized page content for SEO and made recommendations regarding site structure
- Performed online reputation management
- Researched client niches and identified linking opportunities
- Built relationships with webmasters and negotiated link building deals for link-building team
Mohawk College – Diploma, Business Marketing – 2006-2008
- Ontario Colleges Marketing Competition Market Research and Quiz Bowl teams (2007)
- Xerox Sales Award for outstanding B2B sales skills, 2007
- Thomson Nelson Learning Award, 2007
- Murray Ferguson Marketing Award for academic achievement and community involvement, 2008
- Dean’s Honour List, all four semesters
- Graduated at top of program with a 95.4% average over four semesters
- Coursework included Marketing, Marketing Management, Advertising, Direct Marketing & Sales Promotion, Retail Merchandising, Web Design & Strategy, Applied Selling, Consumer Behaviour, Market Research, Accounting, Business Math, Business Statistics
McMaster University – Bachelor of Arts (Honours), Communication Studies – 2001-2005
- 1st place, Humanities Essay Contest, Fall 2001
- 2nd place, Humanities Essay Contest, Winter 2002
- Harry Lyman Hooker Scholarship, 2002, 2003
- University Senate Scholarship, 2004
- Silver Medal for 2nd highest GPA in program, 2005
- Dean’s Honour List, all eight semesters
- Achieved 11.0 average (3.9 GPA) over four years
- Tutorial Assistant for four semesters
- Student Representative on Faculty Instruction Committee
- Guitarist in pit band for McMaster Musical Theatre’s production of The Who’s Tommy